technorati blog

Technorati Blog View

Technorati, 2007

I and my colleagues dreamed up the notion of nuclear pages with a single object of focus—a blog here, in the upper left of the page—around which the rest of the page would be centered. Clicking on any item on the page—whether it be a person, a blog post, or a comment—would lead to another nuclear page around that object. We called this concept “Project Infinite Clicks.” The clarity of this idea made the design and layout of each page in the suite rather simple to produce.